You hear them but never see them. Without them, advertisements would not exist or would have a lot less flavor. They can be funny, serious, sad. Mas who are they? These are called commercial voice-overs. Men or women with perfect diction, they deliver messages to us, some of which remain forever etched in our memories. How do you become an advertising voice-over and what are their uses?
Some secrets to becoming an advertising voice-over
The voice is like a fingerprint, it is unique and specific to each individual. It is obviously possible to classify it in major typologies according to its timbre, as we do for opera singers where we distinguish baritons, sopranos, tenors etc ... But it remains a very strong sign of the personality. of an individual.
To become an advertising voice-over, you have to be aware of the uniqueness of your voice and this is not always easy. In fact, it is often others who notice it and little by little the person pays attention to it, registers themselves to get along until they decide to make a profession of it. More often than not, the choice to become an advertising voice-over is a vocation born in childhood, having fun duplicating one's favorite commercials, listening to the radio with a certain fascination for the voice of such and such a host.
One of the essential qualities of being a commercial voiceover is excellent diction. It doesn't have to be innate, but that's okay because it can be learned. If professional singers take lessons, so do voice-overs who can be accompanied to learn to pose their voice, to articulate, and especially to breathe without being heard in the microphone.
Some people wonder if you should know how to act? The answer is yes even if the voice-over profession does not necessarily require taking theater lessons. However, you have to understand the customer's demand, adapt your tone to the advertising message and in this, it is important to know how to transform your voice according to the product presented.
Advertising voice-over may even be called upon to sing certain advertising sports and we all have in mind that of friend Ricoré, the breakfast friend or "I make Mousline mash ..."
Why use a voice-over for an advertising spot?
The human brain has several types of memory, including visual memory and auditory memory. Stimulating both at the same time increases the likelihood that an individual will remember a message. Associating a voice-over with an image in an advertisement is therefore essential for the consumer to remember the name of the product and the brand much better.
Some commercials also tell stories, and the voiceover then acts as the narrator while the actor remains silent. This is especially true in advertising for perfume. The voice-over will suggest and touch the imagination of the viewer by stimulating their ability to dream and to continue the end of the story on their own.
Without the advertising voice-over, the image would be nothing and would make absolutely no sense.