An advertising banner is one of the most popular visual communication media at the moment. It provides optimal visibility and can thus reach a maximum number of audiences. With the development of marketing strategy tools, the advertising banner has become essential to hope to massively develop an activity, promote an event, launch a brand or to publicize your company. However, its effectiveness will depend on certain criteria.
Choose a tarpaulin according to your needs
In order for an advertising banner to be effective, it is important to choose the finish according to the location and duration of exposure. Besides the material, whether in fabric or PVC, the choice of finish is also to be taken into account to ensure the quality of the product. The manufacturers of advertising banners now offer different finishes to meet the needs.
There is the raw cut or the straight cut which is characterized by the simple cut of the fabric or the tarpaulin. This type of tarp can be adapted whether for indoor or outdoor installation. It is fixed with strips or double-sided tape on a flat surface. An aluminum profile fixing may also be available.
Then there is the rough cut model, but this time with eyelets. The banner is thus fixed using galvanized metal eyelets. The attachment points are thus multiplied, which will further strengthen the binding.
For a banner with even more effective fixation, you can choose the finish with hems and eyelets. The hem reinforces the hardness of the binding. This type of finish is suitable for indoor, short-term outdoor exposure and sheltered from strong winds.
For more aesthetics, you have the banner with sheath finish. This type of finish is characterized by the folding of the tarpaulin on itself and open on both ends. This space will allow to pass a ballast or a cable. This finish is ideal for outdoor display, as it is particularly resistant to wind.
Then there is the finished with reinforcing eyelets and hems. The hem will make it possible to give a double thickness to the edge of the tarpaulin. This technique makes it possible to further strengthen the resistance of the eyelets, especially in the face of traction when laying the tarpaulin. The tarpaulin is thus more protected against a possible tear.