Women's magazines vs influencers: who to believe?

Fashion and beauty magazines have long been considered the style bible for decades, but today influencers, Instagrammers and bloggers are on the rise. Magazines like Vogue adhere to journalistic standards when they are about brands and designers, unlike bloggers who can get paid unwittingly for articles and promotions, so who do you trust for style and beauty advice?

How did fashion influencers manage to dethrone women's magazines?

Working in a fashion magazine is a real job that requires qualifications. Editors and editors generally hold degrees and are required to adhere to journalistic standards. Which means they're not frivolously promoting a brand or designer, unlike fashion bloggers who can promote whatever they want.

Fashion magazines have also diversified since their inception. Once criticized for representing unrealistic standards of beauty, many now present models with generous or more realistic forms.

Know that if you are a digital enthusiast, many women's and celebrity magazines are available on tablet and phone, a good way not to lose them and to be able to consult them wherever you are. Mag Kiosk offers well-known and lesser-known magazines for all audiences. If you are a fan of fashion and beauty, you will find what you are looking for!

When taking advice from your favorite fashion blogger, you should be aware of their motives. Some bloggers just promote an article because they got paid or because they like it. And just because something fits them doesn't mean it's right for you.

Fashion bloggers fill the void that fashion magazines lack. Anyone with a camera can become a fashion blogger. This opens the door for women and men of all shapes, sizes and colors to express their style and inspire those that fashion magazines overlook.

How did fashion influencers manage to dethrone women's magazines?

Influencer marketing is working with influential people - for example, a blogger or a user with a large number of social contacts - to increase brand awareness or influence the buying habits of a target audience.

From a consumer perspective, influencer content is almost like a recommendation from a friend. Seeing people we admire or admire wearing a particular outfit or using a certain product is a vote of confidence in a brand that makes us more likely to buy the product in question or interact with the brand in the future. This sense of belonging to a community is something that brand accounts struggle to deliver; a third party is needed to validate the products with consumers.

Influencer marketing doesn't necessarily have to involve partnering with celebrities, although their high level of exposure and the number of followers will naturally help. It can involve any profile that could add value to a brand, but generally this value is measured in terms of follower volume.

However, for maximum benefit, an influencer followers should be closely tied to the brand's target demographic. Relationships with influencers can be costly, and the associated expense must therefore be justified - but it can be problematic for fashion brands, when you consider the difficulty of measuring success. It's up to you to make your choice between social networks and the more conventional women's press.